Building connections for communities.
As you may know, we’re pretty big on community. Creating an engaged and connected audience is essential for brands looking to both improve the effectiveness of their internal comms and of course in creating unforgettable hybrid experiences.
Here are our top ten favourite, and slightly under-the-radar, tech tools that can help you build a thriving digital community, integrating online and offline audiences, and ultimately enhancing your brand experiences.
We recommend for: Virtual Meetups.
Imagine walking around a virtual space where you can organically start up a conversation like you would in real life. That's Gather.town. Perfect for casual meetups and networking, this tool brings a fun, interactive element to your brand experiences that attendees won't forget.
We recommend for: Network Visualisation.
Need to visualise your community's connections? Kumu does just that. It helps you see who’s who and how they’re connected, making it easier to foster collaboration and communication. Perfect for understanding and growing your community at events and beyond.
We recommend for: Informal Networking.
Toucan is like mingling at a cocktail party, but online. It lets participants move freely between groups, making networking feel natural. It’s ideal for casual events where you want to replicate the spontaneous conversations that make in-person events so special.
We recommend for: Interactive Meetings.
Icebreaker transforms your virtual meeting into an engaging experience. With structured conversations and activities, it helps participants connect on a deeper level, making it a great tool for team-bonding and creating memorable brand interactions.
We recommend for: Community Growth.
Orbit is all about nurturing your community. It tracks and manages engagement, helping you understand who’s active and who needs a nudge. By keeping tabs on your community health, you ensure that members feel valued and connected, crucial for any brand’s audience.
We recommend for: Empowering Brand Advocates.
Bevy empowers your community members to host their own events. This decentralised approach not only scales your event strategy but also empowers your audience, turning them into the ultimate brand advocates. It’s perfect for creating a sense of participation and connection with a brand.
We recommend for: Realistic Virtual Events.
Remo brings a lot of the effectiveness of in-person conference formats to the virtual world. It allows participants to move between tables and join discussions, making your online conferences feel more realistic. It’s the ideal way to elevate your virtual events beyond the Zoom format.
We recommend for: Social Media Insights.
Nexalogy digs deep into social media conversations to give you insights into your community. By understanding what your audience is talking about, you can tailor your engagement strategies to strengthen your community and enhance your brand events.
We recommend for: Multi-faceted Community Comms.
Discord isn’t just for gamers. Its versatile communication channels make it perfect for creating a buzz within online communities. Whether it’s voice, video, or text, Discord helps keep your community connected and interactive, enriching your brand experience.
We recommend for: Building Online Communities.
With features like content sharing and online courses, it’s a robust tool for building a dedicated community around your brand, ensuring every interaction is taking place in line with your content and messaging.
Final Thoughts.
Building a vibrant digital community doesn’t need to be difficult, it just requires the right tools. By leveraging these platforms, you can ensure your community feels better connected to your brand and other members of your audience.
Get in touch with the asembl.group team today to discuss how these tools can enhance your audience engagement strategy.
(Image credit: Discord)
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